Since my interest professionally has been in the promotion of the golf industry I have provided a review of how golf clubs, private or public, need to look to developing their business plans for Change Remains in the Air InGolf clubs, both public and private, will be challenged in a number of ways. The biggest issue golf clubs will have to deal with will be to improve upon what they did in
Share on Facebook A carefully researched business plan helps a golf course identify potential customers, plan for efficient operation, prepare an effective marketing strategy and design a useful financial system. A business plan for a golf course can help you answer a question about why a golfer would want to play on your course, how many maintenance personnel are required to maintain the grounds and whether your players should pay an initial, monthly or yearly membership fee.
A proper business plan takes time to golf course business plan and write, but provides a foundation for making your golf course a profitable business.
Step 1 Research the market potential of your golf course.
Find out how many people of playing age live in the area you intend to draw players from and their income levels. Determine where local golfers play now and the fees they pay.
If there are other courses in your area, visit them and see what facilities they provide and the maintenance status of their playing areas. Explore the Internet for golf course professional organization sites that provide useful information.
Contact them and ask questions about average industry costs. Check your local water supplier and estimate the cost of standard and reclaimed water. The more you learn, the better your business will be. Step 2 Prepare the operations section of your business plan. In this section, describe your company, its objectives and the services you will provide.
Explain any business advantages, such as a beautiful setting, your course will have. Include specific data about the location and characteristics of the course, vendors you will use, and maintenance and office personnel you intend to hire.
Readily available business plan software ordinarily provides you lists of topics to cover and hints about what to include in each. Of interest to potential investors or bank loan officers is a plan leading to profitability, a description of how you will organize management and resumes of the key managers.
Step 3 Plan a marketing strategy that takes account of what you learned about who your potential customers are, what messages you want to convey to them and the best media to reach them.
If you want to attract golfers from a nearby retirement community, for example, advertise in their monthly magazine.
To market to professionals in your community, test different advertisements in the local paper or radio station. Word of mouth is always the best advertising method. Ensure that golfers have a good experience when they play your course by providing customer service training to your employees.
Step 4 Develop a realistic one-year budget, called a pro forma, and extend it over another year or two with appropriate modifications to account for increased income and higher costs.
Use it to show how much supplemental income you will need until you reach the point of profitability. Tip Your pro forma budget must match the hiring of employees in the operating section of your business plan.Golf Course Maintenance Budgets: Knowing where not to cut is just as important as knowing where to cut!
David A. Oatis, Director. 14 Good Golf Course Marketing Ideas. Jun 17, Share on Facebook. Tweet on Twitter. In some ways, a golf course is one of the easier businesses to run.
As long as you maintain your course and provide a good value for a fair fee, you’ll have golfers of all skill levels headed your way to enjoy the course. Every business professional. With support from Scottish Golf Limited, the Peebles Golf Club committee embarked on a business planning programme in to develop a longer term planning strategy for the club.
Meanwhile, golfers at Scissortail Golf Club, a public course in Tulsa, Oklahoma, “are grousing about a $22 green fee and buying a pair of socks for $” That’s the field report from Gil Patrick, head of golf market development for the year-old, family-owned company KentWool.
STRATEGIC PLAN This of course is the joint responsibility of not only the Committee, but all We have respect for others, our beautiful riverside golf course and we care about being good stewards of the land. Willow Park Golf Course will have a staff of four to maintain the golf cart pool.
Start-up Summary Marty Snyderman, Palmer St. Andrews and Luke Roth will each invest in the venture.
Willow Park Golf Course will lease and operate a golf course and driving range, in a rapidly developing retirement community and destination vacation area. Edit this golf course business plan business plan to fit your business. Golf Course Business Plan – SWOT Analysis. Shannon McKenzie™ Golf Course & Country Club is in business to provide golf course and country club facility for golf lovers in Ashville – North Carolina and also help its clients achieve their health and fitness goals and at the same time to make profits. The news officially marks the end of a golf course that dates back to The business fell on hard times in , when it considered foreclosure but was saved by a private investor.